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The Halfords Brand
The Halfords brand is distinct and unique, there is nowhere quite like Halfords with the same mix of products and service. In many categories Halfords products are consistently the UK’s No.1 choice and are testament to the trust the brand has earned through the long-term delivery of good value.
The Halfords brand provides a “single face to customers” who live “life on the move”. Through the TV, radio, direct mail and online advertising campaigns, we leverage the brand to engage existing and new customers using the “Helpful” personality, whilst reinforcing our value, quality and service advantage.
Halfords Autocentres adds significant national brand visibility whilst extending the store-based services to a whole new level of trusted support for customers.
Branding Skills
Halfords is creating value for customers through brands. We have solid relationships with the leading manufacturers within each category.
We create choice and price alternatives through our own brands. We use customer data to create product designs and specifications, then commission manufacturers globally to produce to our demanding standards. This means we can offer high specification products at great value prices.
We also have arrangements with several leading brands for exclusivity across all or a section of their ranges.
Halfords own brands include: Apollo, Carrera, Trax, Sendai, Sonichi, Ripspeed, Urban Escape, Pampero and Exodus.
Brands exclusive to Halfords are Boardman, Voodoo, Phillips DAB and Navman.